Skip to content

Our story

Built on integrity and passion.

Wilkins & Lancaster Realty is the hometown team — local Wayne County REALTORS® who treat neighbors like family and negotiate like your move matters. We're not a national chain dropping a pin on Goldsboro. We grew up here.

608 Poplar Street, Goldsboro — one of the homes we have on the market

Founded by

Riley Wilkins & Jesse Lancaster

The Hometown Team

Where it started

Two neighbors who believed Wayne County deserved better.

2

counties we call home

5.0

on Zillow · 310 reviews

Wilkins & Lancaster Realty started the way the best hometown businesses do — with two people who were tired of watching neighbors get treated like transactions. Riley Wilkins and Jesse Lancaster founded the brokerage to give Wayne County a team that treats every family like its own.

Riley leads as Broker-in-Charge, bringing the negotiating edge that wins homes without overpaying. Jesse leads listings and client strategy, pairing deep local pricing knowledge with a calm, straight-talking approach to every closing. Together they built something simple and rare: a real-estate company that genuinely lives where it sells.

Today, eight local REALTORS® carry that promise across Goldsboro, Kinston, Pikeville, Mount Olive, and La Grange — including Bennett Johnson, known across the county for “putting purpose behind the purchase” and for showing up when financing gets complicated. When a deal closes around here, you'll hear the team's favorite two words: “Bang, bang.”

“We don't just sell here. We live here — and we're still your neighbors long after move-in day.”

What we stand for

Four things we never compromise on.

The reasons neighbors recommend us, and the reasons they come back.

Integrity

Straight answers, honest pricing, and advice you can trust — even when it costs us the quick sale. Your move matters more than our month.

Passion

We genuinely love this work and these towns. That energy shows up in every showing, every offer, and every late-night call before closing.

Hometown

We live where we sell. Goldsboro, Kinston, and every town between — these are our neighbors, our schools, and our ball fields, not a sales territory.

Team

Eight local REALTORS® means someone is always available to open a door, answer a question, or — as Bennett would say — save the day.

5.0

Zillow rating

310 verified reviews

2

Home counties

plus surrounding areas

8

Local agents

one hometown team

Visit us

Stop by the office on East Ash.

Right in the heart of Goldsboro. Pull up a chair, talk through your move, and leave with a plan — no pressure, no script.

Our office
2209 E. Ash Street
Goldsboro, NC 27530
Hours
Always open
Call anytime — a real, local person will pick up.

You'll find us here

2209 E. Ash Street

Goldsboro, NC 27530

One office, 5 hometowns

  • Goldsboro
  • Kinston
  • Pikeville
  • Mount Olive
  • La Grange
Get directions
Riley Wilkins - REALTOR®

Riley Wilkins

REALTOR®

Jesse Lancaster - REALTOR®

Jesse Lancaster

REALTOR®

Matt Young - REALTOR®

Matt Young

REALTOR®

John Wooten - REALTOR®

John Wooten

REALTOR®

Claiborne Smith - REALTOR®

Claiborne Smith

REALTOR®

Bennett Johnson - REALTOR®

Bennett Johnson

REALTOR®

Jenn Perkins - REALTOR®

Jenn Perkins

REALTOR®

Sherry Young - REALTOR®

Sherry Young

REALTOR®

The hometown team

Faces you'll recognize around town.

Behind every closing is a person who lives a few streets over — coaching the same little-league teams, shopping the same grocery stores, rooting for the same hometown. Get to know the people who'll have your back.

Meet the team

Ready when you are

Let's make your next move a hometown one.

Buying, selling, or just thinking about it — reach out and talk to a real, local person who'll be honest with you from the first hello.